Private Mentor Program for Pool Builders

Stop Running Your Pool Company From Job to Job. Build the Systems to Scale It.

Learn directly from Jonathan Portukalian and get access to the systems, strategies, relationships, and operational frameworks built through $10M+ in real-world pool projects.

Watch: How Jonathan Built the System

Book a Call With the Team

Or explore the mentorship below ↓

You Don’t Need Another Business Course. You Need Control of Your Company.

No repeatable sales process

Margins disappear from poorly structured jobs

Leads are inconsistent

Your team depends on you for everything

Operations become more chaotic as revenue increases

Scaling shouldn’t mean creating a bigger version of the same chaos.

Real Company. Real Projects.

The Experience Behind the Mentorship.

Not theory. An operating pool company, built and run for over a decade.

$10M+

in completed pool projects

100+

custom pools built

4.9★

client rating · 64+ clients

12.6K

YouTube subscribers · 727 videos

Fitzpatrick Family Oasis

A full backyard transformation completed in 5 weeks, including custom stone decking and LED lighting. In the client’s words: “Best experience we’ve ever had with a contractor.”

Isaacs Pool Build

Built using Z Pool Forms technology for precision and durability. This project set the standard for the 3D design-to-build workflow.

Sherman Backyard Resort

A 6-week luxury build with custom water features and full automation. A showcase of design, craftsmanship, and attention to detail.

View Full Portfolio

What You Actually Get

You Get Access to the Business Behind the Advice.

Direct Access to Jonathan

Two private strategy sessions each month focused specifically on your business.

Real Company Systems

See how a real pool company manages leads, estimates, contracts, projects, teams, clients, and operations.

Sales & Marketing

Learn how Jonathan attracts, positions, follows up with, and closes high-value pool clients.

Contracts & Estimates

Access frameworks designed from real projects — not theory.

Operations & Team Systems

Improve scheduling, accountability, workflows, quality control, and project execution.

Private Industry Network

Access relationships with experienced builders, suppliers, contractors, and industry operators.

Private Mentor Program

Built for serious pool builders ready to scale.

This is not a course or mass-market coaching program.

Jonathan works directly with a limited number of builders who are serious about improving their operations, sales, marketing, leadership, and profitability.

Book a call to see if there’s a fit.

Book a Call With the Team

The Transformation

From Running the Business to Building the Company.

Running the Business

Reactive
Constant phone calls
Owner handles everything
Inconsistent estimates
Crew confusion
Jobs control the calendar
Lead flow is unpredictable

Building the Company

Systems
Clear communication
Team accountability
Repeatable estimating
Documented processes
Controlled scheduling
Predictable lead management

The objective isn’t simply to build more pools.
It’s to build a better pool company.

Who This Is For

This Mentorship Is Built for Pool Builders Who Are Already in the Game.

Ideal applicants are:

Pool company owners
Established pool contractors
Builders actively trying to increase revenue
Operators building a team
Builders struggling with sales, margins, marketing, operations, or scalability
People willing to implement — not just consume information

Probably not for you if:

You’re only looking for free information.
You haven’t started taking action yet.
You want someone else to build your company for you.
You’re unwilling to change how your company currently operates.

Your Mentor Has Actually Built the Business.

Jonathan Portukalian

Jonathan didn’t build his knowledge from courses, consulting theories, or PowerPoints.

He built it through years of selling pools, managing projects, dealing with crews, working with homeowners, solving operational problems, building a brand, and growing an actual pool company.

The mentorship gives other builders access to the lessons, systems, relationships, and infrastructure created along the way.

Built & managed 100+ pool projects across the U.S.

$10M+ in lifetime project sales with a 4.9★ rating from 64+ clients

12.6K YouTube subscribers & 700+ videos teaching builders how to scale

Trusted by Z Pool Forms & partnered with top builders with 30+ years of experience

Book a Call

You’ve Already Learned How to Build Pools. Now Build the Company Behind Them.

If you’re serious about creating stronger systems, healthier margins, a better team, more predictable growth, and a company that doesn’t require you to solve every problem personally, answer a few questions below and book a call with our team to see if there’s a fit.

Frequently Asked Questions

How does the mentorship work?

You work directly with Jonathan through two private strategy sessions each month, focused specifically on your business. Between sessions you have access to the real company systems — how leads, estimates, contracts, projects, teams, and operations are actually run — and the private industry network. It’s built around implementation, not consumption.

What will Jonathan help me with?

Whatever is holding your company back: building a repeatable sales process, protecting margins through better-structured jobs and estimates, generating consistent leads, systemizing operations and scheduling, building an accountable team, and leading the company instead of running every job yourself.

Do I work directly with Jonathan?

Yes. The private strategy sessions are with Jonathan himself — not a team member or assistant — and you have direct access to him between sessions as questions come up.

What stage should my pool company be at?

This is for builders who are already in the game: pool company owners and established contractors who are actively trying to increase revenue, build a team, or fix sales, margins, marketing, or operations. If you haven’t started taking action yet, or you’re only looking for free information, this isn’t the right fit.

Is this a course or group coaching program?

No. There are no modules to watch and no mass-market group calls. This is private, direct mentorship with a limited number of builders, built around your specific company.

What happens after I apply?

After you answer the questions, you book a call with our team straight from the page. That call is where we talk through your business and whether the mentorship is the right fit — every application is reviewed personally before it.